“The key is developing and following one’s own style. One should not try and copy others but develop their own style and try and create a niche segment around it with their expertise in that field. This way the increasing competition does not affect one’s business. Good branding is an important aspect as well. So developing a niche style and promoting your business around that style is the key to survival and growth for every wedding photographer.”
The first thing that I want to mention is that if you currently own an SLR camera DO NOT immediately go and sell your camera in order to purchase one of the cameras here. Just because I perhaps don’t mention your camera in this article doesn’t mean it isn’t suitable for portrait or wedding photography. You may just want to keep this article in mind for future purchase, or upgrades.
By setting your prices this low is of concern. Also, you charge by the hour. How many hours do you spend on site? Do you give a 'fixed' price on the total job? Do you have high end equipment? Do you do this full time? Before claiming that $300 plus is too high, factor in the above points. If you are only spending an hour of time on-site, what about post processing time? I seriously doubt that you spend less than 3 hours for the entire job. Based on your rate of @125/hour, you are now up to $375, yes? Remember we are a business not a give-away profession. It sounds to me that you are undercutting your pricing which de-values the profession, your talents and everyone who is trying to make a living. Yes, there are young upshots who seem to be charging much more than you. While it is problematic, consider that they may have spent thousands in a college education at a photography school, and have huge loans and debts. It isn't as simple a calculation as you might think. Nancy
Be very open with your clients about your preference regarding an engagement session and explain how you typically do it. Be very patient with the couple and let them speak their minds before suggesting anything from yourself. As the opportunity presents itself for you to explain what you usually do, lead them the right way while showing examples of your previous work. Ask questions and make the session about them. Find out if they like certain places or if they have strong location preferences where they wish to be photographed. Are they an outdoorsy couple or do they enjoy the city life better?
"Tandy knows how to shoot weddings. He was punctual with his assistant. There was an initial conflict with the venue staff but it was quickly resolved when I intervened. We were pleased with his help during the ceremony and the reception. He can be a little abrupt but is easy to communicate and work with. He knows what it takes to get the pictures he needs to take. Most of the time we hardly knew he was around. We'll definitely keep him in mind for future events."