8) Market, market, market. The key to success in a photography business is marketing. You can’t take and get paid for photos if no one hires you. Along with business cards, brochures and a website, use your personal and professional networks to spread the word about your business. Attend trade shows and events geared toward your market. For example, if you want to do wedding photography, attend wedding shows. If you want to take pet portraits, attend dog shows. 

Now is not the time to be starring dreamily into space – make sure you look at the camera (and remind everyone else in the photo to look into the camera too!). Try to get the “looking at the camera” shots out of the way first when everyone has enough attention. It can quickly get tough to get kids to cooperate, so aiming to get this shot first is key.


If you have a dSLR and any lenses with wide aperture capabilities (like a 28-70 2.8 or even a 50 1.8) I’d recommend using one of those lenses and keeping your aperture open fairly wide, around 2.8. That will help to blur the background and make the photographs look a little more professional. If not, don’t sweat it – turning off your flash will force your camera to use the widest aperture it’s got (using the portrait setting will also help here). Your camera may have a harder time keeping the shutter speed high if it’s not very bright in your house, so consider using a tripod if you have one. Better equipment sometimes makes for better photos, but knowing how to use what you have is really more important. If you have a few months before your baby is born, spend a little time getting to know your camera. If you don’t have time to practice, following my tips will still help you improve your photos.

“The idea of walking down an isle and having a bunch of people kind of terrified us—It felt like it wouldn't have been a day for us, but instead for other people. I've heard many people talk about how they don't even remember their wedding day or they were too exhausted to even enjoy it and they spent the whole time trying to talk to everyone who attended it. Eloping takes a lot less planning, which took a lot of stress away”


DO learn the basics. Visit the websites of wedding photographers and see how they do it. "Try assisting an experienced wedding photographer. You will see first hand how it's done, with zero pressure on you," recommends Dennis Pike, the northern New Jersey photographer who shot the couple in the car at left. "The more prepared you are, the more confident you will be, and the people you are photographing will feed off of that."
Dads, please cheerfully participate. I know that many dads dread the family photo session, but fathers, please understand how important capturing your family is. These images will be left as a legacy, when your children are grown, with families of their own some day. Family photos are treasured forever and they are so important. Please, please, dads… cheerfully participate in your family photo session. Once you see your happy wife and amazing photographs, you will be so glad that you gave this time to your family.

That is not to say that we don’t want to know what is important to you! We absolutely DO want to know all about the special details that you have planned for your day and we want to capture those for you. That is why we also ask you to tell us as much detail as you can about any special details, events, and surprises that you are planning for your day in our questionnaires! :)
I also suggest my bride to get their manicure and pedicure done according to the colors that they are going to be wearing for the session. Remember that they are scoring a brand new engagement ring and chances are you are going to be photographing it. So, giving a fair warning to your clients about it will save you a lot of work in post-processing and will also save you some great detail shots.
"I recently did a photo shoot with James and he was great! I contacted him 4 days before I needed to have the photos done and he was responsive within 15 minutes. He is really flexible with times and locations. We went to a few cool locations downtown that I would have never thought of. Very nice young man who knows what he is doing. I would do another photo shoot in the future!"
Thank you so much for this article! This past weekend I did my 3rd newborn session which happened to be my grandson. It took 4 hours and I had such difficulty getting him into the poses that I had planned in my head, that when the session was over with I felt totally defeated. I experienced everything you mentioned, including overwhelming myself with too many props. I started doubting myself and wondering if I was even cut out to be a newborn photographer. Your article was very helpful and encouraging at the same time. Thank you so much!
Blooming Tree Photography is a family-oriented photography studio located in Frisco, Texas. Jessica, their photographer, specializes in child, family, and newborn photography, and is an expert in custom portraiture and lifestyle photography. Blooming Tree Photography’s style is natural, and driven by Jessica's passion for capturing intimate family moments to be shared with everyone.

Once your session is booked, we will have a phone consultation so that I can get to know you and your style, as well as your hopes and dreams for your shoot! I want your session to be as uniquely you as we can. We will discuss location - do you want dreamy backlit field images, or are you an uptown girl who likes to dress up in the city, want an editorial shoot? We’ll also talk about styling, outfit choices, accessories, hair and makeup, etc.to match your location choice.  You will then receive a beautiful Welcome Packet from me in the mail that covers everything you could ever think of. It even has a checklist for you for session day!

Shoes matter. Please don’t wear sneakers – unless we’re talking about some funky Converse that go with the feel of the session. The choice of shoes can make or break an outfit. Slipping on a pair of hip, distressed boots or some colorful ballet flats can tie everything together and complete the feel of the session. Think about coordinating those bright and colorful shoes with other accessories and clothing in the photo – not necessarily on the subject themselves, but rather match little sister’s bright turquoise shoes to the sweater or scarf her mama is wearing. It ties everything together without looking too match-y match-y. And many times NO shoes looks best, especially if you’ll be sitting or in poses where the bottoms of shoes can be seen – that never looks pretty. And don’t forget some funky socks to add another splash of color or personality if your overall look of the session is fun and bright.

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