4. Create a business name. What you name your business will become the brand image, so choose a name that fits the type of photography you want to do. If you want to take kid portraits you can have a whimsical name, but if you want to do business photography or weddings, you’ll want something that sounds professional or elegant. If you don’t use your given name in your business name, you’ll likely need to file a fictitious name statement with your county clerk’s office. You also need to check with the U. S. Patent and Trademark office to ensure the name isn’t protected by trademark.
Jane Dowd Photography is a photography studio based in Southlake, Texas, serving the areas of Dallas/Fort Worth, Southlake, Grapevine, Colleyville, and beyond. This studio specializes in high school senior, family, and engagement photography, and also offers workshops. Jane Dowd Photography crafts exquisite images that are both organic and timeless, earning them 4.7 stars out of 5 stars on their Facebook reviews.

Jilly Bean Photography is an award-winning portrait studio located in the heart of historic downtown McKinney, Texas. Jill is an expert in her field, and is known as the "Baby Whisperer of North Texas." She has over a decade of experience as a newborn photographer. At Jilly Bean Photography we pride ourselves on creating beautiful images of your newborn and growing family in a safe, healthy environment.
This one is a bit harder to understand from a client’s perspective. Understanding the question of “How do I choose a family photographer” means also understanding the difference in the services they offer. The photography industry does not have one set way to do things when it comes to charging for things and it can vary wildly from photographer to photographer. When I was starting my business, even I had a hard time understanding the pricing structure of photography packages (which is why I opted to keep it simple and just treat my clients the way I would expect to be treated). Some photographers charge a sitting fee, require you buy a certain number of prints, then charge a premium for digital downloads. Sometimes editing is not included in the price. Some photographers don’t offer products at all and only deliver digital downloads. There are fees for travel outside of specific areas, outfit changes, multiple locations, weekend shoots and there are usually ALWAYS fees for larger families. Understanding what EXACTLY is included in the fee listed on their website is extremely important to understanding what you are choosing. If digital downloads are important to you, make sure you ask your prospective family photographer if that is part of what you’re paying for. If you are ever unsure about what to expect, always ask – and get the answer in writing so you can refer back to it during the process.
There are a few bonuses to using accessories well (as well as layers). One is that changing them up a bit throughout the session can give you multiple looks without having to do many wardrobe changes. They can also be something that the subjects can interact with. A sassy little tip of the hat, holding the ends of a scarf while running and letting it billow behind you, grabbing the lapels of a husbands jacket while pulling him close for a kiss – all these little gestures and ways to interact (and become more comfortable in front of the camera) can be made possible with styling choices. Many of my sessions will feature items used outside their intended use or subject. My girls are often seen in mommy’s hats or scarves (scarves can be used in different ways like wrapped around their shoulders, as a hair piece, etc) and they love to wear my costume jewelry.
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