You never know where your next big referral will come from, so you have to be prepared! Make sure to add those stunning newborn baby pics to your online portfolio, so prospective clients can see your infant photography skills. The more amazing newborn photo shoots and newborn photos you have on your portfolio, the more folks will want to hire you to shoot their little ones!
Last tip is to no take yourself so seriously. Create a few really whacky shots at the end of the session (or even in the middle if the energy seems to be fading). Tell them to do a group squish and really get them to squish. Often they will start laughing and as they pull apart you grab the shot. Do a pile on down in the grass. Ask them to jump in the air or make goofy faces (you make one too). It breaks the tension and lightens up the mood.
When styling a photo session, I like to start out with a basic color palette and go from there. It can help to have one “rock star” in the photos who carries a pattern in their outfit that the rest of the group’s clothing or accessories pulls from, while keeping everyone else’s outfits more simple. You can do this with a neutral and a few colorful brights, or try a softer palette that has different tonal ranges of the same shades.