Take a look at their blog and galleries. Are they consistent in all that I mentioned above: proper exposure, correct white balance, focus, and lighting? Ask for view a full gallery so you can see what type of variety you would get in a session and that all the images are consistent and flow nicely. You want to make sure that ALL of their images are high quality with exposure, white balance, focus and lighting. Below is an example of a full family session gallery. I typically give 25-30 images in a family session. You can see below that there are images of mom, dad, and baby. They are in several different poses. There are images of just baby, mom and baby, and dad and baby.
8) Market, market, market. The key to success in a photography business is marketing. You can’t take and get paid for photos if no one hires you. Along with business cards, brochures and a website, use your personal and professional networks to spread the word about your business. Attend trade shows and events geared toward your market. For example, if you want to do wedding photography, attend wedding shows. If you want to take pet portraits, attend dog shows. 
First, streamline. Take the time to go through the prints from your childhood and have your favorites converted to digital files so you'll always have them, sans the yellow tinge of time or (gulp) water damage. Two popular services are ScanDigital and ScanCafe, both of which require you to send in your negatives, prints, or slides. They'll send back your digital files on a DVD along with your originals. Prices range from 29 to 88 cents per photo.
…and think outside the box. Scarves, hats, flowers in the hair for girls, jewelry, sweaters, vests, jackets, etc. – all these things can take a ho-hum image and make it feel “complete.” Don’t let the accessories overwhelm the subject or the photos though. I believe that especially with sweet babies and toddlers that they don’t need much in the way of “accessories.” Little kiddos are beautiful in their simple purity, and I want them to be the star of the show instead of making one’s eye go straight to a giant headband as big as their head as they sit awkwardly in a big bucket. I want the viewer to notice my subject and their personality first. The accessories and clothing should just complement them – not be center stage. Choose your accent colors and fill in outfits with those punches of color in accessories. For instance, if big sister’s patterned dress has tones of aqua, coral and gray, have mom wear a coral headband and little brother in an aqua pair of Converse and bow tie. Show off the kids’ and your unique personality with accessories!
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