Gear can be an expensive investment if you are just starting out in wedding photography. We’d always recommend taking some form of a backup camera body to a wedding just in case. If you can’t afford a second body consider a less expensive model of camera. Or rent one. It might seem like you are taking money off your profits but this could quite literally save you if your main body were to fail on a wedding day.
Ask for referrals and repeat business. If someone is happy with the photographs you took for her, ask her to refer you to her friends. Additionally, try to build repeat business; if you took 6-month portraits for a baby, contact the family 4 or 5 months later and ask whether they would like to book a 1-year portrait session. Your business can snowball through word-of-mouth.
When styling a photo session, I like to start out with a basic color palette and go from there. It can help to have one “rock star” in the photos who carries a pattern in their outfit that the rest of the group’s clothing or accessories pulls from, while keeping everyone else’s outfits more simple. You can do this with a neutral and a few colorful brights, or try a softer palette that has different tonal ranges of the same shades.